Islandoo, proving this is the start of online communities

Islandoo proves that the development of crazy cool new online communities is just starting, and that it's totally do-able for the right client, the right project, the right niche.

YouTube and MySpace and Bebo and SecondLife aren't the peak of this web2 interjoinedness. They represent the start.

People will look back on these and even earlier prototypes like FriendsReunited as just that - early prototypes; funny cruddy, flakey, brilliant, world-changing equivalents of the Spectrum, the Commodore 64, the whatever-the-first-home-PC you guys had in America.

They were crap but we remember for them for how they changed our lives.

Islandoo is brilliantly executed - it's a website where wannabes can 'audition' for Shipwrecked, a popular reality TV show on Channel 4 in the UK.

It lifts many of the techniques from other social media websites.
It's not innovative in the purest sense, but it is in terms of getting the client and industry to use these newly evolved ways and means to get an incredible antipatory buzz for their TV series.

What excites me is not the site itsefl but the achievement the community, all those wannabes and their messages and comments and interaction, represents.
A huge well done to the Mint Digital team for this achievement - fantastic.

BRing on the future.