Incredibly impressed at this guy's success convincing the US law community to get into blogging.
Jo in our team used to work in marketing for a top 10 law firm and I know from her that it's not always easy getting forthright successful lawyers to believe in the value of marketing - superb to see such success over the pond.
Thanks for the kind words Will.
Lawyers have really taken to blogs, especially when comes in turnkey solution that empowers them to blog. They've found it an excellent way to enhance their reputations in niche areas of the law and to network. Results in getting work by word of mouth, something lawyers unfamiliar with marketing do understand.
If you ever have a client or two, law firm or otherwise, that you think blogging may benefit, drop me an email. We're in the process of getting contract for accounting form in the UK.
Posted by: Kevin OKeefe | January 24, 2007 at 16:49
Kevin - thanks for joining in.
You're absolutely right - although sceptical about many forms of marketing, the professionals I've met (accountants, lawyers etc) all recognise the importance of word of mouth. So I guess it's all about presenting the blogging opportunity in that context using a language and frame of reference that they understand and believe in.
Cheers.
Posted by: Will McInnes | January 24, 2007 at 17:04