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August 2007

links for 2007-08-31

links for 2007-08-30

The legendary Vaynerchuk does Malbec

Love Vaynerchuk, love Malbec. And Thundercats too.
With all three, this has to be a good 'episode'.

Making do

Don't like scrapheap challenge, can take or leave red dwarf (infidel, I know) but love this one-man campaign.

(Via Russell Davies, via Iain Tait).

links for 2007-08-29

The Private equity 'workout'

I'm finding the Private Equity revolution fascinating to observe.

Essentially, finance companies with lots of money are taking publicly listed businesses 'private' - buying their shareholders out, and getting away from the trammels and bureaucracy (and transparency) of being a listed, regulated, publicly traded business. And then giving these companies an incredible 'workout'.

Not only stripping out unnecessary costs and reorganising balance sheets, but invigorating management, focusing strategies. From my naive but interested observation point it's like personal training for businesses. Think Texan drill sergeant: 'Gimme 10 more press ups boy!'.

Some of the results are extremely positive, as this article on the Bain & Company website highlights (from the Wall Street Journal).

To realise the benefit of the workout and the investment, the private equity houses are often then relisting the businesses on stock exchanges (or trade sales).

Of course, every great new thing has its dectractors and PE is no different - it's not all roses.

Private equity is seen, like hedge funds, as an opaque world - and the prey companies being circled - as sainsburys were recently - play their cards to that affect 'mysterious foreign investment firms' etc. And the scale of inflows into these private equity firms has been staggering - this year record amounts of money have been invested with pe firms (they typically raise incredible war chests and then hit the trail). But the reputation is changing as the positive case studies with results are flowing into the public domain.

Very interesting from a business and management perspective. It's a useful perspective to think how a professional might invigorate my/your business given the chance.

links for 2007-08-27

The future by Umair Haque

If you are interested about the future of business, culture, the internet and technology, I can do no better than recommend you watch the second half of this video, where Umair Haque lays down the world as he sees it.
It's scarily important and interesting.

I have been reading Umair's very influential - remember, influence over popularity! - blog Bubblegeneration for a long time.

Through his writing Umair taught me a few things.

Some great stuff about microchunking, about edge strategies, about the fundamental shifts in economic models that most of our businesses (and therefore clients) still don't yet appreciate.

He also taught me that I am not actually half as clever as I think I am - important lesson! :)

Watch this video. Learn. Think. Think some more. Apply.

http://conversationhub.com/2007/07/31/video-closing-the-interactive-loop/

Facebook News Feed advertising messages

Facebookscreenshot

I am rabidly anti-interruption marketing in my online travels, but this doesn't bother me.

It's to do with value.

I get so much from Facebook, so much is deposited in the goodwill bank account, with so little withdrawn, compared with say the ratio of TV advertising time and interruption/faff vs unbroken TV watching time, that this really doesn't bother me at all.

It so could, let's be clear about that.
I'm not going to put up with bad marketing bombardment from facebook and its advertisers.

But I love the freeemium business model and all things related.
I love getting tons of value for a small amount of peripheral, non-offensive and (even better) targeted marketing.

I'd love to know how well this performs for Experian, the advertiser.
My hunch is excellently...

links for 2007-08-22

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