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If there's a team with real momentum, doing cool stuff in a specialist arena, it has to be Future Platforms (as Dave rightly highlighted a while ago on a comment).
It's really wicked to see the stream of good news from FP towers:
Their work on the Trutap development, one of the few UK/European representations at the TechCrunch40 in the US
The team growing with real quality players
And cool community bits like the regular coding dojo
Real positive momentum that's a pleasure to witness from afar.
Loving your work Mr Hume.
(Yet another internationally recognised specialist firm, based in Brighton.)
Via email, Tom said:
Will and I had the best feedback yet about our new brand. The marketing director of XXXXXX in the uk (very big US telecoms company) said that our business cards were the very best he had seen for a long time – in his top 1% of all time. He loved the tick boxes and space to write on the back as it represents dialogue – that we came to meet him and had our say, and that he could have his say. He totally got the brand essence and it really backed up the message that we went to the meeting to deliver (social media goodness!)
In reply Josh said:
Does this come as a shock? This rebrand project has a been a success because it has been given the correct amount of time to breathe and develop.
It is also the ethos that underpins this company which has steered and inspired the visual language and art direction. A brand should always reflect the personality of the organisation.
Design should design itself.
The new Nixon McInnes website is days away from relaunching.
I'm excited but the rest of the world isn't and nor should it be (yet).
I've been asked a few times 'how are you/we going to launch this thing'.
My feeling was we wouldn't really, not in any big profile showy way.
To today read Brian Oberkirch's 'Happy unlaunch day' reminded me why.
The man Oberkirch, he say:
I’m down with Parmet’s recommended approach to unlaunching via ongoing community building and not flashy, high-profile demos
He say:
You build the tribe one person at a time.
Absolutely, you do, whether it's an online community, a product or service, or a blog.
Because the buzz, readers, commenters, subscribers, client enquirers and team applicants we get won't come from the launch. The cappuccino froth.
They'll come for the espresso that we serve - the proof that's in the mixed-up culinary metaphory pudding. The stories we tell. The usefulness we share. The social media goodness that we concoct.
We'll have a happy unlaunch day, celebrate our unlaunch internally, subtly cross-promote the new website on whatever else we do for the next few weeks in terms of events and newsletters, but really the main thrust of our launch will be to focus on the blog content - to enable our great people to share. And take it from there.
Do you know a smart ambitious marketing person to bang the Nixon McInnes drum to visionary blue-chip marketers nationally from our Brighton base?
I'll buy you a fancy lunch in Brighton if you can refer the right person.
NB: This is not an 'online marketer' but a 'marketer of online' - a good all-round marketer, we don't need any online specialists here methinks!
I have just read the single best written blog post by one of our team.
Anna is one of our newest bods, but one of her greatest assets is her passion for and involvement in this new social web thing.
In the blog post 'WTF is social media?' Anna uses some very grounded and well-thought out contributions and challenges that came out of the Nixon McInnes guys session at BarCampBrighton. Geeks rock at this kind of thing - a sanity check, a voice of reason (sometimes!), an anti-vapourware, anti-'marketing' assessment.
A great blog post - if you have views, please contribute - some clever, opinionated people already have.
So dconstruct 07 is done. (I know I'm late, but I was busy last week, aaiiiit?)
If you don't know, dconstruct is a very well respected conference from the digital media industry, for the industry, put on by the web rockstars at Clearleft.
It's based in Brighton (where else, mofos?), and attracts speakers and attendees from all over - this year the big shots included Jared Spool, Peter Merholz from Adaptive Path and other big cheeses.
It's a success story, and our bad boy agency decided to get involved as a sponsor this year, probably a tad belatedly in its third year (but we prolly couldn't have afforded it before anyway).
My thoughts in a bulleted fashion:
And then from a business perspective, we were absolutely delighted with how our tshirt 'win a Wii' competition worked.
Tons of people wandering around with their personalised status on their Nixon McInnes tshirt. Wickedly cool.
Kudos as always to the jedi master Seth Godin for the concept. Seth, we steal your ideas and buy your books and namecheck you in much of our formal training and informal briefings to clients - fair exchange? :)
So yeah.
Go next year.
Sponsor it if you want to and can.
Thanks to all the people we met, and to Clearleft for bring the dconstruct thunder to Brighton - THE most thrivingest digital media community in Europe.
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