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Here's a company that gets it: Random House, the book publisher.
The have a great little initiative, Coversourcing, in conjunction with the Creative Review. Readers are being invited to send in jacket designs for a new book called Crowdsourcing.
The smart digital marketing honcho Ros Lawler there points me to lots of lovely designs up on Flickr: http://www.flickr.com/photos/tags/coversourcing/interesting/
Simple and effective.
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