MeasurementCamp tomorrow, Dare, London

Hello peeps, just a quick and final reminder that MeasurementCamp is happening tomorrow at digital agency Dare's HQ - details on this blog post from top MeasurementCamper Helen Lawrence / @helenium.

- Photos of MeasurementCamp
- Twitter buzz

See you there!

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What is this MeasurementCamp you speak of?

It's a free-to-attend, open event where people from across many different industries get together to discuss the hows and whys of measuring social media.

We meet monthly at a friendly, informal host venue to chew the digital shizzle and make tiny steps and share insights and ideas.

Purpose

* The purpose of this initiative is to create a set of open source resources which allow interested parties to measure their social media communications online and offline.
* These resources may be information in the form of guides, a framework, suggested units of measurement, icons, basic software or tools, or other stuff entirely.
* They may not be measuring devices themselves - our purpose is to develop clarity around 'what' to measure rather than 'how'.
* We are not aiming to develop a 'one-size fits all' approach. The development of the project is based on an understanding that measures will vary greatly on a client-by-client basis and the network in which we are communicating/participating.

Manifesto

1. We believe that social media are about relationships and language. This makes conversations difficult to 'measure' by existing metrics [1]
2. We believe that nonetheless measurement is important and we strive to find clarity in and derive better insights from the work that we do
3. We believe that technologies to measure will probably be proprietary but that to use these technologies effectively we as a community can help one another to develop understanding and resources to fill the yawning gaps in our own education and knowledge
4. We believe that whatever we produce together should be freely available for others to use and improve, and that together we are stronger than apart
5. We believe that whilst every case is different and unique, there are benefits to common standards and approaches around the world and across regional boundaries

Comments

[Paul Stallard]

Hi Will. Hope all goes well at Measurement Camp and look forward to seeing the results.