London MeasurementCamp feedback

The goal of the survey was to get feedback on how to develop MeasurementCamp based on user feedback. (You dirty users).

The caveat is that it is deeply flawed from a market research perspective, which has something achingly wrong about it, given this is MeasurementCamp, but hey ho. From my POV, any input is better than guesswork and intuition alone.

The goal of this post is to synthesize the feedback into some meaningful actions.

How many times have you been to zis MeasurementCamping?

Insights:

• Most people have been a few times
• There are 2 idiots corrupting the quality of our results :)

What do you enjoy?

Insights:

• Most important: 'Meeting people' and 'Learning'
• 2nd: 'Sharing' and 'Keeping up to date'

Interestingly 'Solving practical problems' was marginally more important than 'Looking at opposite sex'...whoddathunkit. Perverts.

How shall we structure future sessions?

Insights:

• Most wanted: 'Show 'n' tell presentations from individuals'
• 2nd: 'Solving real-world client scenarios' and 'Creating industry best practices'
• 3rd: 'Presentations from vendors and experts' surprisingly high

I found this helpful. Discussions below though please.

Best thing about MeasurementCamp?

Insights:

• The power of the collective: 'people from different fields', 'collective thought, very wise crowd', 'sharing'

Worst thing about MeasurementCamp?

Insights:

• No one single thing, but lots of understandable comments
• The booze at 10 am sounds like a great plan

General comments and ideas

• Some excellent suggestions
• Structure is a bit of a theme - I need help with that :)

Suggestions:

1. We immediately work towards having mini-presentations at each and every 'camp from now on - from our own 'Campers and from vendors/experts
2. We explore structure, based on the above, and generally run a tighter ship in terms of what we plan to do at each session
3. We structure how our work contributes to shareable best practices
4. We don't lose all of the humanity and character of this thing (cheesy I know)
   

Big questions that I'd like some help with please:

1. How do we deal with 'meeting people' being a massive part of this without over-egging the morning's intros - I feel the per-person introductions take ages but actually give us each value, even the repetitions? Do we have coffee time after or between to give time for chats? Do we have regular social sessions - afternoons followed by beers? Name badges? Social network on Ning (ugh!)? Other ideas?
2. I've liked the embeddedness and no-cost of hosting by camping at people's offices, but are we saying a constant venue would be better suited now?
3. If we introduce costs like a permanent venue, then we introduce an overhead around sponsors - finding them, billing them, feels ugly hassley.
4. What do you take from this - tell me what to do!

Comments

[Will McInnes]

Oops - one other thing, there's now a group of Facebook: http://www.facebook.com/home.php#/group.php?gid=55899682536&ref=ts

Yes, I don't know why either, but whatev's. Join or don't join. Get on with it. Losers.

[Will McInnes]

Ah, another thing. Thank you to Lauren Fisher from Propellernet for her help with organising bits. It's really helping. Thanks Lozza.

[roger, online pr agency C&M]

will - looks like MC is fab and addressing lots of important things. hats off sir. i really need to make the next one! question - do you have the likes of nielsen, and other more trad PR measurement firms interested/participating? i think they need to be... mail me if you agree!