links for 2008-02-10
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Example of negative customer feedback on the blogosphere, good buzz monitoring by the brand in question, and an interesting transparent conversation thereafter.
Poll: I need your input - to blog links or not?
Matt Hill said: What's happened to your blog Will? It used to be interesting but now it's mainly pages of links. Where's Will gone? Please get back to what you do best: writing great articles that make one think. If you have nothing to say sometimes, post nothing, that's cool.
Rather than get into the whys and wherefores I'd appreciate your input as a (ahem) valued reader.
links for 2008-02-09
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Random House crowdsourcing competition to design book cover
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More data on the rise of online video vs TV
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Cool. A media property moving with the times.
Twitter is broken inside
Twitter is like the person you once cared for deeply and still think of fondly, but who couldn't change, and was never quite right inside. Something, somewhere, was broken. And despite huge efforts and 'changes', nothing changed.
Credit: confusedvision
Poor Twitter, my love, you're broken inside.
I wonder if you'll ever fix. (We hope so and are all here for you).
Coversourcing: Random House crowdsourcing project
Here's a company that gets it: Random House, the book publisher.
The have a great little initiative, Coversourcing, in conjunction with the Creative Review. Readers are being invited to send in jacket designs for a new book called Crowdsourcing.
The smart digital marketing honcho Ros Lawler there points me to lots of lovely designs up on Flickr: http://www.flickr.com/photos/tags/coversourcing/interesting/
Simple and effective.
links for 2008-02-07
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specialist blog on online security by cambridge university scientists
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symantec 'threat' widget
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Cool as fuck. LA Fire Dept has Flickr account, plus Twitter, Blog, and other shizzle. The Flickr photos are great - timely, interesting (of course), this is transparency at work.
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Dell runs v. successful facebook crowdsourcing competition using a Graffiti app. Facts and figures in this blog post
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THIS is the evidence of a fully-formed evolving committed social media strategy. Brilliant.
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How to monetize your knowledge as a consultant without dealing with them filfy clients - write spiffing reports and bosh 'em out there at a reasonable price. Nicely done I say.
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this has TONS of potential. Lovely execution, although there are some very minor usability quirks that I'm sure will be ironed out quickly. Really quite exciting actually (when I consider how ridiculously shite business link and other supposed 'support se
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Su's project.
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Good use of YouTube by us politician
links for 2008-02-06
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Not glamorous, but still an important real world online marketing tool for so many. If you're going to do it, at least do it right.
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N4G is a social game news site that covers the game industry 24 hours a day, 7 days a week. Our large community of gamers, journalists and industry professionals have made N4G one of the most up-to-date and visited game news sites on the web.
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community for hip hop demographic
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this is bizarre, cos i've suddenly got into podcasts in the last two months. weird. but definite.
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A great example of what mashups can offer the world, not necessarily in terms of total value offered to the user, but in terms of what can be achieved by melding open APIs to create fairly sophisticated multi-layered web services. In other words, cool :)
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Dave's music PR firm
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content with community(?) site for girls to market tampax and always, by proctor & gamble. apparently 4x more effective than their TV advertising (Via Groundswell blog)
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BMW films. I have to say I saw one at the cinema and it was really good.
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this is a great and accurate point about the fragmentation and spread of touchpoints between people and organisations - a spread towards infinite!
Quick and dirty
Credit: mtchm
The web is quick and dirty.
Please don't stop and wait and ponder and over-plan.
Planning is important.
Strategy, more.
Purpose, the most.
But execution, execution, execution.
Learning through iterations.
That's where the magic happens.
The web is quick and dirty.
Do it today.
links for 2008-02-05
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37signals using twitter for customer service
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I love a bit of 'situational leadership'. Really useful for explaining to colleagues how their role and interactions with you as a manager will evolve, from high directive more to a coaching role that is less instructional and more supportive. Works for m
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