Credit: robsv
It's easy to denigrate various forms of internet media as having bad 'signal vs. noise'.
I'm wondering if that's one, actually a bit of a cop out, and two, whether that it will become a saying of the quaint old times.
The non-technical definition from Wikipedia is: "signal-to-noise ratio compares the level of a desired signal (such as
music) to the level of background noise. The higher the ratio, the less
obtrusive the background noise is."
And there's no doubt that online media have a much poorer signal-to-noise ratio than traditional media for a variety of reasons, particularly:
- the lack of enforced filters on the output - e.g. most user-generated content does not pass through an editor, an A&R person, a curator or a professional code of conduct
- the low cost of creating noise - we are operating in a world of abundance, not scarcity, which again can reduce the 'need' for quality/'signal'
I agree that, untreated, online media has typically worse signal to noise than traditional media, and I agree that various forms of online media have comparatively better or worse ratios (for example podcasts seem to have better signal than blog posts, and some might argue that both have better signal than lifestreaming or twittering).
So my issue isn't so much with the complaint as with the complainant.
Online media is by its very nature abundant and disintermediated.
This is why we love online media and social media so much, for the untrammelled blossoming of a million meadows, and for the free and easy access to wade through each field, to discover the rare and delicate orchid amongst the swaying sea of sunflower (OK, I know I'm stretching the metaphor now).
Credit: pictoscribe
We love that abundance and disintermediation - we celebrate the permissiveness of an ability to self-publish without an editor's approval or a cheque to a media owner, and to find the long-tail needle in a haystack, that compilation or article or technical fix to the exact itch we needed to scratch. The miracle of the web, no?
To then turn around and complain about signal vs noise, well, at the risk of sounding like my mother, it's just a bit much.
This is the web tradeoff. The exchange. The quid pro quo. We need noise to get signal.
Since the content is infinite and our time finite we must be our own filters.
Filters used to be at the production end, the editor, the radio DJ, civil servant taking the committee meeting minutes, the powerful few.
Disintermediation puts the onus on us, the audience, as well as on those who wish to re-intermediate: new form aggregators, memetrackers, ideamarkets, social news sites.
If you feel a particular online medium suffers from particularly bad signal-to-noise ratio then you're staring a business opportunity in the face.
And you're probably not effectively filtering your own web finding-and-consuming, with a couple of options you can take:
- Don't like it, stop whingeing, accept the web tradeoff, and move on
- Learn how to filter better, search on google better, scan an RSS reader better - the inexorable rise of GTD and hacks
- Or as I say, start a business to solve the problem
Finally, we should ask ourselves, will the volume and ratio of noise get better or worse? My personal belief is that the web tradeoff will continue to boom and that signal vs noise will become a dated notion.
In fact, we are already in this position (see: Peak Attention; Continuous Partial Attention), we just haven't caught up and admitted it yet. Everyone is drowning in a sea of available data and information and media and messages. In the near future we will not dismay or scorn at this inevitability - we will turn to our pattern recognisers, our data analysts that see outlines and stories where we see only numbers, our personal and corporate filters, tools and sieves, and scoop out our generous handfuls of web content, knowing full well that for all the noise, we will find the golden dust we seek. Whinge, we will not.
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